Close Clients — Free Sales Scripts, Objection Responses & Closing Templates

Welcome to Close Clients, a completely free resource library built for freelancers, agencies, consultants, and sales professionals who want to close more deals without chasing prospects. Created and maintained by Hugo, a sales automation expert at Vortiza, this site gives you battle-tested scripts, frameworks, and templates you can copy, paste, and start using today — in WhatsApp messages, cold emails, discovery calls, proposals, and follow-up sequences.

What You Will Find

The Library is the heart of Close Clients. It contains over 30 in-depth articles covering every stage of the sales conversation. You will learn how to respond to the most common objections prospects throw at you — phrases like "I need to think about it," "Send me more information," "It's too expensive," "I need to check with my partner," and "We already have someone for that." Each article gives you word-for-word responses you can adapt to your industry, whether you sell web design, marketing services, coaching, accounting, consulting, or any other professional service.

The Templates section offers ready-to-use message templates for WhatsApp, email, phone calls, and written proposals. Every template includes the full script, an explanation of why it works, variables you can customize (like your prospect's name, your service, your price), and real-world examples showing the template in action. Categories include first-contact messages, follow-up sequences after no reply, pricing justification scripts, closing messages for warm leads, and re-engagement templates for prospects who went cold weeks or months ago.

Our Guides section features comprehensive, step-by-step frameworks for mastering specific sales skills. The flagship guide, "How to Close Clients Without Chasing," walks you through the complete process from first contact to signed deal, including how to structure discovery calls that uncover real pain points, how to present pricing with confidence so prospects stop negotiating, how to build trust in the first five minutes of any conversation, and how to write proposals that sell themselves. Additional guides cover topics like building a referral system, handling price-sensitive markets, and selling high-ticket services to enterprise clients.

The Blog publishes original editorial content exploring sales psychology, negotiation tactics, and business development strategy. Recent articles cover topics such as why most freelancers undercharge and how to fix it, the psychology behind buyer hesitation, how to use silence as a closing technique, building authority through content marketing, and advanced follow-up strategies that convert cold leads into paying clients months after initial contact.

The Sectors page organizes all content by industry so you can find scripts and templates tailored to your specific field — from digital marketing agencies and web developers to architects, lawyers, real estate agents, personal trainers, and SaaS companies.

Key Topics Covered

Handling objections: "I need to think about it," "It's too expensive," "Send me a proposal," "I'll get back to you"
Follow-up messages that get replies without being pushy or annoying
Pricing conversations: how to defend your rates and stop discounting
Discovery call frameworks: the right questions to ask and when to ask them
Proposal structure: how to write proposals that close themselves
Trust-building techniques for the first interaction with any prospect
Re-engaging cold leads who stopped responding weeks or months ago
Closing techniques for WhatsApp, email, phone, and in-person meetings

Free Resources

Download the free Close Clients Pack — a PDF with our top scripts, objection responses, and follow-up templates compiled into one actionable document. No spam, no paid upsells, no commitment. You can also browse the Recommended Resources page for tools and books that complement what you learn here.

About

Close Clients was created by Hugo, who has spent years helping service professionals close more deals through better communication. Every script and template on this site has been tested in real sales conversations across multiple industries. Have a specific question? Get in touch — Hugo replies personally to every message.